I saw a great new ad campaign for the film last week. I usually hate the ads where the audience shares their perspective on a film—to me that always smacks of desperation. But the clips make clear how the film is reaching people in a deep and profound way.

An added bonus for me, as a history buff and Anglophile, is that it’s nice to see George VI—about whom Americans today know so little—and his Queen Consort—who most Americans know only as the elderly Queen Mum—get their due. They didn’t want to be on the throne—anything but. But they rose to the occasion and along with Churchill, inspired a nation during its darkest hours.